i just read this article, and it answered many of my questions about why easter isn’t a commercialized as christmas is. read it. it’s very well done.
here’s a little excerpt to wet your whistle:
“Even agnostics and atheists who don’t accept Christ’s divinity can accept the general outlines of the Christmas story with little danger to their worldview. But Easter demands a response. It’s hard for a non-Christian believer to say, “Yes, I believe that Jesus of Nazareth was crucified, died, was buried, and rose from the dead.” That’s not something you can believe without some serious ramifications: If you believe that Jesus rose from the dead, this has profound implications for your spiritual and religious life—really, for your whole life. If you believe the story, then you believe that Jesus is God, or at least God’s son. What he says about the world and the way we live in that world then has a real claim on you.
Easter is an event that demands a ‘yes’ or a ‘no.’ There is no ‘whatever.'”